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WOM is WOW

March 19, 2011

I was struggling with my terrible Idea USB Internet modem and was in a complete mess because of its great speed (it can’t even win a race against a SNAIL ;)). Flooded with options and service providers calling up to follow-up with me, I was jacked and couldn’t have believed none. One f9 day, my frnd on FB posted that he liked TATA Indicom Internet – I landed up asking him and other like-minded strangers n bang !!!! got all my queries solved….n bought the device!

 

Reading between the lines, what employees of two of the major service providers couldn’t – got solved by referrals from consumer… so is this the C2C era???

 

In a study conducted by social networking site myYearbook, 81 percent of respondents said they’d received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision.

Word of mouth is spreading like never before… It can make a Rahul instantly buy a device and It can also bring down the tyranical rule of a nation on its knees. Gaining the right set of information (supposed to be our right) is getting easier and instant…. thats cool! For marketers it again implies – Honesty is the best policy – to long run success…

 

 Building WOM is more about commitment and delivery rather than creating a hoax. We are coming back to the old days of ‘being transparent’; and this phenomena is creating positive waves for its preachers and leads to customer dlight and referrals with an increased probablity of the prospect to buy rather than u striving to sell! 

 

 

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